Breakthrough in multi-brand seeks footed multi-brand and multi-category in shoes

Breakthrough in multi-brand seeks footed multi-brand and multi-category in shoes and apparel industry is common in sports shoes and apparel industry is also increasingly common.Li Ning Company is a multi-brand operators first attempt, the KAPPA brand operating rights, when their choice later introduction of the French outdoor brand Ai high, create their own brand new action, the introduction of the Italian brand Lotto, the acquisition of sports equipment supplier DHS and Sports equipment supplier Kason, also the Li Ning brand brand segments cut into the children's category of sporting goods and sports life, has become a multi-brand, multi-category sporting goods manufacturers.The Xtep time multi-brand operators cut earlier, has cited Spain Brand Colin and American brands Disney.Anta is the first implementation of the main brand segments extending from Anta sports life category and ANTA KIDS category, then moves into its FILA brand, initially set up the operating system of a multi-brand multi-category.In contrast, the 361 degrees of the company's diversified strides later, only launched to 361KIDS Series. Single brand to enhance the space has been encountered in the product category, channel limit ceiling from the current results of the major domestic sporting goods brands, to develop a new brand or a new category is an Open Road, looking forward to the road of multi-source harvest .Both the current situation, whether it is Li Ning or Anta, the influence of their "sideline" is still quite limited.However, Li Ning from a sports shoes and apparel evolved into a collection of sports shoes and apparel, sports equipment, sports equipment for the integrated sports company, industry wide and narrow field, try to leave enough space in the future.In fact, in 2001 to about 2005, ANTA Sports Products store products such as table tennis, badminton everything, but untimely, time these sports school or large organs have supporting venues, restricting certain consumption, and now the process of urbanization intensifies, coupled with the government vigorously promote the National Fitness Project, sports venues and sports items corresponding increase in the masses is not to meet a single treadmill walking class movement, strong motor skills, fun sports participation in increasing consumption rising proportion of sports equipment. The field of sports shoes and apparel, seven wolves and other traditional clothing enterprises reached this market, and this is just the beginning, not pan latecomers reached the field of sports shoes and apparel.